Tag: channel manager

Public Relations in the Hospitality Industry: How to Ace PR Strategies for Hotels

Posted on by Andjela Toncev

In hospitality, reputation is everything. Studies show that more than 80% of travelers read online reviews before booking a hotel. That means your brand story and public image can directly shape your revenue. Understanding the power of public relations in hotels is no longer optional. It’s what separates the properties guests remember from those they scroll past.

If you’re exploring how to strengthen your hotel’s online presence and storytelling, check out our Ultimate Guide to Hotel Content Marketing to learn how great content supports your PR and marketing goals.

Public relations in hospitality isn’t just about press releases. It’s about building lasting connections, managing reputation, and creating a guest experience that makes people want to share your story for you.

Let’s dive right in.

Definition of Public Relations in Hospitality

Public relations (PR) is how a hotelier manages the way people see their hotel. It’s about building trust, shaping reputation, and keeping strong relationships with guests, media, and the local community.

In simple terms, PR tells your hotel’s story in a way that attracts attention, builds credibility, and keeps guests coming back.

Importance of Public Relations in the Hotel Industry

Public relations plays a key role in how hotels connect with their target audience. It helps your brand stand out in a competitive market by showing what makes your property unique, whether it’s your service, location, or guest experience.

Good PR builds awareness, trust, and loyalty. It shapes how people talk about your hotel online and offline, turning satisfied guests into advocates. For hotels, that means more visibility, a stronger reputation, and ultimately, more direct bookings.

Objectives of Public Relations in Hotels

The main goal of hotel PR is to build and protect a positive image. A strong PR strategy keeps your brand visible and trusted, both online and in person.

Successful PR isn’t just about reacting to news; it’s about being proactive. That means sharing your hotel’s stories before others tell them for you, engaging with the media, and communicating clearly with guests and partners.

In short, effective PR helps hotels stay relevant, manage reputation, and create meaningful relationships that lead to long-term success.

A graph showing that 65% of hospitality busieness have increased investement in online repustation management in 2025

Key Components of Hotel Public Relations

Effective public relations is built on several core elements that help hotels connect with guests, partners, and the wider community. Each plays a unique role in strengthening reputation and supporting overall hotel management goals.

1. Media Relations

Strong media relations are the foundation of PR. This includes outreach to journalists, bloggers, and travel influencers to share your hotel’s stories and achievements. By building relationships with the media, hotels gain valuable visibility and credibility that traditional advertising can’t buy.

2. Community Engagement

Hotels that stay active in their local community build trust and loyalty. Supporting events, local causes, or sustainable projects helps your hotel become more than just a place to stay. It becomes part of the neighborhood’s story.

3. Crisis Management

Every hotel faces challenges at some point: from guest complaints to external crises. A solid PR plan ensures your team knows how to respond quickly, clearly, and professionally. Being transparent and calm during difficult times protects your reputation and shows guests you care.

4. Event Coordination

Hosting or partnering on events creates opportunities for exposure and connection. Whether it’s a local festival, business conference, or charity event, well-managed events strengthen brand awareness and generate positive publicity.

5. Online Reputation Management

In today’s digital world, what guests say online matters as much as what happens on-site. Monitoring reviews, responding politely, and encouraging positive feedback are essential. A proactive approach to online reputation helps maintain trust and attract new guests.

Strategies for Effective Public Relations in Hotels

1. Building Relationships with Media
Establish strong connections with journalists, bloggers, and influencers who cover the hospitality industry. A trusted network helps your hotel brand gain consistent visibility and credibility.

2. Utilizing Social Media Platforms
Leverage platforms like Instagram, Facebook, and LinkedIn to showcase your hotel’s story, highlight luxury experiences, and engage with potential guests. Social media is a key tool in modern hotel marketing.

3. Engaging Local Communities
Partner with local businesses and participate in community events to create goodwill and strengthen your hotel’s presence in the area. A hotel that actively supports its community becomes a preferred choice for travelers.

4. Crafting Press Releases
Share newsworthy updates about your hotel — from new openings to special packages — through well-written press releases. This enhances your hotel brand’s reputation and keeps your audience informed.

5. Hosting Events and Promotions
Organize exclusive events, seasonal promotions, or themed experiences to attract attention and generate buzz. Well-executed events can position your property as a standout luxury hotel destination.

Key components of hotel public relations shown as: media relations, community engagement, cirsis management, event coordination, onine reputation anagement.

🚨Better Safe Than Sorry: Guest Experience App

A bad guest experience can quickly turn into a PR nightmare. Unanswered questions, delayed services, or miscommunication can frustrate guests, resulting in negative reviews and diminished trust in your hotel brand.

OTA Sync’s Guest Experience App allows hotels to engage with guests directly, providing real-time communication and personalized support. From pre-arrival instructions to in-stay requests, the app ensures that guests feel heard and valued. By addressing potential issues before they escalate, your PR team can protect the hotel’s reputation and reinforce positive guest experiences, which often translate into glowing reviews and social media buzz.

Measuring the Success of PR Efforts

1. Key Performance Indicators (KPIs)
PR professionals should define clear KPIs to track the impact of their marketing strategies. Metrics such as media mentions, website traffic, and lead generation help evaluate whether your efforts are achieving the desired results.

2. Media Coverage Analysis
Assess both the quantity and quality of coverage your hotel receives. Monitoring how often your hotel brand is featured, the tone of the coverage, and the reach of each publication provides valuable insights for refining marketing strategies.

3. Social Media Engagement Metrics
Track likes, shares, comments, and follower growth across social media platforms. These metrics show how your audience interacts with your content and can highlight which campaigns are most effective for your hotel’s PR goals.

4. Guest Feedback and Surveys
Collecting feedback directly from guests allows PR professionals to understand how marketing strategies translate into real-world perceptions. Positive reviews, testimonials, and survey responses can indicate the success of campaigns and guide future initiatives.

A graph showing that 78% of travelers rely on social media for travel inspiration regarding to public relations for hotels

Case Studies

Understanding what works and what doesn’t is crucial for any PR team aiming to elevate a hotel’s brand. In this section, we explore real-world examples of hotel PR campaigns, highlighting both the strategies that led to impressive results and the missteps that provide valuable lessons. By examining these cases, PR professionals can refine their PR approach, develop more effective marketing strategies, and avoid common pitfalls in the hospitality industry.

A. Successful Hotel PR Campaigns

  • Icehotel’s Seasonal Rebuild Campaign
    Sweden’s Icehotel effectively used its annual rebuild as a PR opportunity, generating widespread media coverage and a sense of urgency among travelers. This campaign highlighted the hotel’s unique offering and reinforced its brand identity as a transient, art-focused destination. 
  • Moxy Hotels’ Social Media Launch
    Marriott’s Moxy brand launched with a bold, social media-centric campaign targeting millennials. By leveraging platforms like Instagram and TikTok, Moxy showcased its vibrant, communal spaces, resulting in increased brand awareness and engagement. 
  • Westin Hotels’ Pre-Opening Media Strategy
    Westin Hotels & Resorts secured 78 media placements before opening a new property, reaching an audience of 66 million. This proactive PR approach contributed to booking $5 million in business prior to the hotel’s launch. 

B. Lessons Learned from PR Failures

  • Marriott’s “Dreamers Welcome” Campaign

In 2018, Marriott launched the “Dreamers Welcome” campaign aimed at attracting creatives. However, the campaign faced criticism for its vague messaging and lack of clear direction. It failed to resonate with the target audience and did not drive significant engagement, highlighting the importance of clear and targeted communication in PR strategies. 

  • Influencer Marketing Missteps

An unnamed (this case study is for education purposes, not shaming) luxury hotel chain partnered with an influencer to promote a “one-of-a-kind experience.” The influencer’s content showcased exclusive amenities and private events. However, upon arrival, customers found that many of the promised features were unavailable or disappointing. The resulting backlash was swift, with customers accusing the hotel of false advertising and insincerity. This incident underscores the need for PR teams to carefully vet influencers and ensure authentic partnerships.

🚨Better Safe Than Sorry: Overbookings and the Channel Manager

Overbookings are one of the worst PR scenarios for any hotel. Nothing damages your hotel brand faster than turning away guests or scrambling to find last-minute accommodations. A single overbooking incident can create negative reviews, social media backlash, and lost trust, all of which are difficult to recover from.

OTA Sync’s Channel Manager helps prevent these situations by synchronizing room availability across all online travel agencies (OTAs) and your direct booking channels in real time. By maintaining accurate inventory, your PR team can focus on building the hotel brand rather than managing crises. Staying proactive with inventory management is not just operational; it’s a vital part of your public relations strategy.

Future Trends in Hotel Public Relations

The landscape of public relations for hotels is evolving rapidly. Staying ahead of these trends is key to maintaining a strong hotel brand and connecting with modern travelers.

1. Data-Driven PR Campaigns
Hotels are increasingly using analytics to shape their public relations strategies. From social media engagement to guest feedback, data helps PR teams craft campaigns that resonate with target audiences and measure real impact.

2. Social Media as a Primary PR Channel
Platforms like Instagram, TikTok, and LinkedIn are central to hotel PR strategies. Visual storytelling, influencer collaborations, and real-time engagement allow hotels to reach broader audiences and strengthen their brand presence.

3. Sustainability and Purpose-Driven Campaigns
Travelers increasingly value eco-friendly and socially responsible hotels. PR campaigns that highlight sustainability efforts or community involvement enhance reputation and attract conscientious guests.

4. Integration of Technology
From AI-powered chatbots to mobile guest apps, technology is shaping the future of hotel PR. Tools that streamline communication, manage bookings, or collect feedback are becoming essential components of a modern PR approach.

How OTA Sync Can Help?

Whether you’re running a boutique hotel, full-service resort, or vacation rental complex, OTA Sync is built to help you automate, optimize, and maximize revenue while keeping guests at the heart of the experience.

Because of cloud-based technology, costs are drastically reduced, daily tasks are automated, and the overall efficiency and revenues of the property are increased.

The company has over 3.000 satisfied users in 24 countries around the world.

There are four complete solutions for managing hotels and apartments:

We also love to see hotels thrive. If you want to keep learning about the power of marketing and PR in hospitality, check out our latest podcast episode below.

🚨Special Offer

Want to stay on top of things and receive special offers and discounts? We’ve got you!

OTA Sync rewards smart hoteliers by giving out special discounts. To receive yours, click HERE!

Keep Reading

  1. Cloud VS On-premise PMS: Comparison To Choose The Right One
  2. Virtual Credit Cards: Everything You Need To Know 
  3. The Glamping Business: How To Increase Your Revenue 

Revpar Calculator: The Easiest Formula to Calculate Revenue Per Available Room 

Posted on by Andjela Toncev

In the ever-evolving hospitality industry, understanding key performance indicators is crucial for maximizing profitability. One such metric is RevPAR (Revenue per Available Room), which offers valuable insights into a hotel’s financial health. According to a report by STR, the average daily rate (ADR) for U.S. hotels reached $156.67 in December 2024, marking a 3.3% increase from the previous year, while RevPAR saw a 4.4% rise to $83.30 STR. This underscores the growing importance of effectively managing both occupancy rates and room pricing strategies.

In this blog post, we’ll delve into the components that influence RevPAR and how it’s calculated.

1. What Is RevPAR?

RevPAR stands for Revenue per Available Room. It is a key metric in the hospitality industry. Hotels use it to see how much money they make from each room, even if the room is not always sold.

  • Definition: RevPAR = Total Room Revenue ÷ Number of Available Rooms.
  • It shows the average revenue per room for a certain period of time.

Why it matters:

  • RevPAR combines room rate (the price you charge per night) and occupancy (how many rooms are sold).
  • It gives hotels a clear view of performance, not just price or occupancy alone.
  • A higher RevPAR means the hotel is making better use of its rooms.

 In short: RevPAR is a simple but powerful way for hotels to measure success and compare results over time.

2. How to Calculate RevPAR?

To calculate RevPAR, you need to know two things: how much money your hotel makes from rooms and how many rooms are available.

  • Step 1: Find your total room revenue for the period you want to measure.
  • Step 2: Count the total number of rooms available, whether they were sold or not.
  • Step 3: Apply the RevPAR formula:

RevPAR = Total Room Revenue ÷ Total Available Rooms

Example:
Let’s say your hotel earned $50,000 in room revenue during one month. You have 100 rooms, and since the month has 30 days, the total number of rooms available is:

100 rooms × 30 days = 3,000 available rooms

Now apply the formula:

RevPAR = $50,000 ÷ 3,000 RevPAR = $16.67

This means that, on average, each room brought in $16.67 during that month, whether it was booked or not.

Extra tips when calculating RevPAR:

  1. You can calculate it daily, weekly, or monthly to see trends over time.
  2. It’s useful for budgeting and forecasting, helping hotels plan for busy seasons.
  3. Hotels can use RevPAR to compare different types of rooms or locations to see which are most profitable.
Steps to calculate Revpar

3. The Best RevPAR Formula

Calculating metrics like RevPAR and ADR by hand can be time-consuming and prone to errors. That’s why many hotels now rely on automation to handle reporting. With OTA Sync, managers don’t need to use calculators or spreadsheets — the system automatically generates detailed reports with RevPAR, ADR, and other key performance indicators already included.

These reports are designed for hotel managers who want quick insights without extra work. Instead of wasting time on manual math, you get clear, ready-to-use data that supports smarter revenue management and faster decision-making. By keeping all your performance metrics in one place, OTA Sync makes it easier to track trends, adjust strategies, and focus on delivering a better guest experience.

4. Components of Revenue Per Available Room

RevPAR is made up of two main components: Room Revenue and Available Rooms. Understanding these helps hotels make better decisions and improve performance.

Room Revenue

  • Room Revenue is the total revenue generated from selling rooms during a specific period.
  • It includes all income from room bookings, extra services tied to rooms, and any adjustments like discounts or promotions.
  • Monitoring Room Revenue helps hotels evaluate the effectiveness of their pricing strategies and identify opportunities to increase income.

Available Rooms

  • Available Rooms is simply the total number of rooms a hotel has for sale during the same period.
  • This number doesn’t change based on bookings—it represents the hotel’s full capacity.
  • By comparing Room Revenue to Available Rooms, hotels can see how efficiently they are using their resources and adjust pricing strategies accordingly.

5. Benefits of Using a RevPAR Calculator

A RevPAR calculator is a powerful tool for hotels that want to make smarter decisions and optimize performance. It helps improve revenue management by showing exactly how each room contributes to total revenue. Using the RevPAR index, hotels can compare results across different periods or even between properties, making it easier to adjust pricing strategies and maximize income.

The calculator also supports better financial analysis. By providing clear insights into revenue trends, it acts as a key performance indicator for different room types or hotel segments. Managers can quickly identify which areas are performing best and make informed decisions for budgeting, forecasting, and planning promotions.

Beyond numbers, a RevPAR calculator saves time and reduces mistakes, giving hotel staff more freedom to focus on strategy and guest experience. In short, it turns raw data into actionable insights, helping hotels boost revenue and track performance efficiently.

6. Factors Affecting RevPAR

RevPAR is influenced by several key factors, and understanding them helps hotels make smarter decisions. The first is occupancy rates. Higher occupancy means more rooms are sold, which directly increases revenue. Monitoring rates and occupancy together allows hotels to see if their pricing strategies are attracting enough guests without leaving revenue on the table.

The second factor is Average Daily Rate (ADR), which reflects the price charged per room. Even with high occupancy, if the room rates are too low, total revenue suffers. Combining occupancy with ADR gives a clearer picture of operating profit per available room, helping hotels identify opportunities to adjust pricing or promotional strategies for maximum profitability.

In short, both occupancy and ADR work together to shape RevPAR, and tracking these factors enables hotels to improve revenue performance and make data-driven decisions that support long-term success.

While RevPAR is one of the most common hotel metrics, it’s not the only one worth tracking.

TRevPAR (Total Revenue per Available Room) looks at all hotel revenue, not just rooms. That includes food and beverage, spa, parking, and other services. By focusing on total revenue, TRevPAR gives managers a fuller view of how every department contributes to performance.

ARPAR (Adjusted Revenue per Available Room) goes a step further. It takes room revenue and then subtracts variable costs, such as cleaning or guest amenities. Because it accounts for expenses, ARPAR shows how much operating profit per available room the hotel is actually keeping, not just earning.

Together, RevPAR, TRevPAR, and ARPAR provide a stronger picture of hotel profitability and help managers design smarter pricing strategies.

How OTA Sync Supports Better RevPAR

Improving RevPAR isn’t just about numbers — it’s about giving guests a better experience and helping your team work smarter. OTA Sync is software that always stays in line with current hospitality trends, so you don’t have to rely on manual tools or outdated processes.

With features like a Property Management System, Booking Engine, Channel Manager, and Guest App, hotels can simplify daily operations and create a smoother booking journey. The new mobile app makes it even easier to manage reservations, track performance, and keep an eye on key metrics like RevPAR and ADR in real time.

Keeping up with new technologies is no longer just a trend. By using OTA Sync, hotels can boost occupancy rates, reduce manual tasks, and ultimately increase their revenue per available room.

Keep Reading

Want to dive deeper into hotel revenue management and operations? Explore more insights on the OTA Sync blog:

Acing Hotel Yield Management: Everything You Need to Know + Tips

Posted on by Andjela Toncev

Yield management is a smart way for hotels to earn more money by selling the right room to the right guest at the right time — and for the right price.

It started with airlines, like American Airlines, to help them set better prices for seats. Today, hotels employ a similar strategy to boost their profits by adjusting prices in response to demand. In fact, the market for hotel revenue tools could grow from $100 billion in 2023 to $221.8 billion by 2030.

In this guide, you’ll learn what yield management is, why it matters, and how to use it in your hotel.

Let’s dive right in.

What is Yield Management?

Yield management for hotels is a pricing strategy that allows hotels to adjust their prices based on various factors. This can help maximize revenue by changing prices to meet demand and seasonality. 

Thinking about hotel rooms as perishable might not be conventional, but it’s a very good analogy. Once a date passes and a room is not filled, it hasn’t made money. Hence, hotel rooms have expiry dates of sorts.

Using yield management is not only about making sure all rooms are booked. It’s also about forecasting high demand and offering a more competitive price. Hotels can increase revenue by adjusting their prices based on:

  1. Seasonality (High VS Low Season where demand highly varies)
  2. First and Last Minute Offers (Booking Trends)
  3. Room Types
  4. Events in the Area

These changes need to be made in real-time since a spike in demand can be a short wave to ride. A popular band announcing a tour stop in your city demands a quick reaction from the revenue manager. The quicker they are to adjust the prices of rooms, the better the chances are that they will optimize revenue for this period.

What is the Difference Between Yield Management and Revenue Management?

Yield management is a part of revenue management that focuses specifically on optimizing pricing and inventory for perishable products like hotel rooms, while revenue management takes a broader view — looking at all revenue streams, costs, and profit optimization.

Key differences between yield management and revenue management in hotel industry

While they are closely related, they differ in a few main points. Yielding considers only room prices, while revenue management plans on additional revenue streams like upselling, ancillary services, and channel mix.

In short, yield management is a tactical pricing tool while revenue management is a strategic revenue system.

Yield Management VS Dynamic Pricing 

Yield Management isn’t only about demand forecasting. It also involves creating some limitations to the booking. Sometimes, you might want to make your bookings limited to a minimal number of nights. This means the guest can only book, for instance, for 3 or 2 nights.

Sometimes your bookings might be non-refundable, for example, before and during New Year’s Eve. This is all a part of yield management. 

Dynamic pricing is a practice of creating your prices based on daily demand. In an ideal world, your hotel would have a static price rate. During high season, your rooms would have higher prices, and during low season, slightly less. 

Since this way you could lose possible revenue, you would implement dynamic pricing.

Main differences:

  1. Different Core Mechanisms- Yield management optimizes revenue by controlling inventory and pricing over time, while dynamic pricing adjusts prices in real time based on demand and market factors.
  2. Real-Time vs. Pre-Planned Adjustments- Yield management uses pre-set pricing tiers based on forecast demand, while dynamic pricing adjusts instantly using real-time data.
  3. Tech Dependency- Dynamic pricing relies heavily on AI and real-time analytics, while yield management can be more manual, relying on historical data, but is increasingly tech-enhanced.

Real-Life Examples of Yield Management

Recently, we have checked in with one of our clients in Croatia. In a beautiful resort in Vodice, Fabiano has his guests coming back time and time again.

Are special amenities or a specific location keeping his accommodation full? Or is the ease of using the right technology to yield their prices? 

Fabiano shows us how a good revenue management system can be crucial to keep the resort going. You can read in detail about how Matilde Beach Resort implements dynamic pricing in our blog. 

Or watch it in the video below. 

Why is Yield Management Important in Hospitality?

Yield management is crucial in hospitality because it helps businesses maximize inventory management, especially perishable items like hotel rooms, which can’t be sold after a given date. It enables hotels to charge the right price to the right customer at the right time, balancing supply and demand throughout the booking cycle.

Implementing yield management creates amazing benefits like:

  1. Boosts RevPAR(Revenue per Available Room), a key performance metric.
  2. Allows pricing to respond to market trends 
  3. Attracts different customer segments(early birds VS late bookers)
  4. Helps with staffing, amenities, and operational planning.

Key Elements of an Effective Yield Management System

An effective yield management system relies on data, strategy, and tools that work together to optimize revenue. To choose the best tool for your hotel, look for these key elements:

  • Accurate Demand Forecasting- Uses historical data, external factors, and seasonal patterns to predict demand.
  •  Segmentation of Customers- Groups customers based on behavior, booking habits, or willingness to pay (e.g., business vs. leisure travelers).
  • Dynamic Pricing Strategy- Sets flexible pricing rules based on occupancy levels, booking windows, and market demand.
  • Inventory Control- Allocate the right number of rooms to different price tiers or sales channels.
  • Real-time Data and Updates- Continuously monitors market conditions, competitor pricing, and booking pace.
  • Integration with PMS and Channel Managers-  A good system connects seamlessly with your Property Management System (PMS) and distribution channels.
  • Performance Monitoring and Reporting– Tracks KPIs like RevPAR, ADR, and occupancy to measure effectiveness.

Top Yield Management Strategies to Optimize Hotel Revenue

Effective yield management isn’t just about adjusting prices—it’s about applying the right strategies at the right time to make every room count.

1. Segment Your Market Effectively

Identify and price differently for customer types (e.g., business vs. leisure, early bookers vs. last-minute guests).
Helps target the right audience with the right rate at the right time for the right booking.

2. Use Dynamic Pricing Based on Demand

Adjust room rates in real time or at regular intervals depending on occupancy, seasonality, and events.
Avoid fixed pricing that leaves money on the table and limits the effectiveness of your revenue management strategy.

3. Implement Length-of-Stay Controls

Set minimum or maximum stay requirements during high-demand periods.
Increases revenue by optimizing room turnover and reducing single-night stays on peak dates, contributing to higher overall revenue.

4. Control Booking Channels

Allocate inventory strategically across OTAs, direct bookings, and other platforms.
Offer incentives for direct bookings to reduce commission costs and improve overall revenue performance.

5. Utilize Forecasting Tools

Use historical data and predictive analytics to anticipate demand trends.
Helps in planning, pricing, and availability well in advance, supporting a data-driven revenue management strategy.

6. Manage Overbooking Strategically

Accept slight overbooking based on expected cancellations or no-shows.
Maximizes occupancy without harming guest experience and helps protect overall revenue.

7. Monitor Competitor Pricing

Regularly track competitor rates to stay competitive without underpricing.
Use rate shopping tools to automate this process as part of a responsive revenue management strategy.

8. Promote Upselling and Cross-Selling

Train staff and set up online booking options to offer upgrades, late check-outs, or add-ons.
Boosts average revenue per guest and enhances your hotel’s overall revenue potential.

💡Shining the Spotlight

We’re shining the spotlight on OTA Sync‘s all-in-one cloud hotel system. Not only is their yield calendar unbeatable, but so are their packages. 

With a PMS,  Channel Manager, Booking engine, and all other tools connected into one software, adjusting prices across all channels has never been easier!

Yield Management FAQs

Definition of Yield Management

Yield management is a pricing strategy that maximizes revenue generated from a fixed, perishable inventory by offering the right product to the right customer at the right time for the right price.

What is Yield Management Pricing?

Yield management pricing involves adjusting prices based on demand, booking behavior, and timing to offer the same product to the right customer at the right time for the right price, boosting revenue generated.

Under What Type of Demand is Yield Management Most Effective?

Yield management is most effective under fluctuating or variable demand, where pricing and availability can be adjusted to match the right product to the right customer and maximize revenue generated.

Revenue Management Definition

Revenue management is a broader strategy that uses forecasting, segmentation, and dynamic pricing to deliver the right product to the right customer at the right time for the right price, with the goal of increasing total revenue generated.

How AI Can Maximize Elements of Hotel Yield Management

Artificial intelligence is transforming how accommodation providers fine-tune pricing and availability strategies.

By analyzing large volumes of booking patterns, guest behavior, and market trends, AI can enhance key aspects of revenue optimization—such as demand forecasting, rate adjustments, and room allocation.

This leads to smarter decision-making, improved operational efficiency, and greater income potential across all departments.

Graph showing how over 60% of hotels are thinking about implementing AI into their business in the next 3 years

The Human Side of the Hotel Industry: Training Staff for Strategy Execution

While intelligent systems can handle complex tasks like monitoring real-time demand shifts and adjusting pricing accordingly, they still require human oversight.

Revenue professionals play a critical role in guiding these systems—setting floor and ceiling rates, reviewing automated recommendations, and ensuring strategic alignment.

Equally important, trained staff are essential for managing variables AI can’t fully account for, such as phone reservations, walk-ins, and local context. Empowering your team with the skills to interpret data and execute strategy ensures that technology works as a support system, not a replacement.

Mistakes with Yield Management in the Hospitality Industry(And How to Avoid Them)

Even experienced teams can miss the mark when it comes to successful yield management. One overlooked mistake is depending too heavily on static pricing models without adjusting for booking windows or lead times. If you’re not reviewing how far in advance different guest types tend to book, you may be setting prices too early—or too late—to capture their interest.

Another issue is ignoring small data signals, like shifts in local booking behavior or event cancellations. While AI helps with monitoring trends, it’s still the yield manager’s job to catch the details that algorithms might skip. For example, failing to adjust rates when a nearby event is suddenly postponed can leave revenue on the table.

Some hotel management teams also underuse their own direct channels. Relying mostly on OTAs can reduce control over pricing and lead to higher costs. A smarter hotel revenue management approach includes regularly reviewing performance across all sales channels and adjusting the mix based on what actually converts.

Lastly, weak capacity management—such as not protecting premium room types or overselling budget ones—can damage long-term earnings. Balancing room categories and setting limits based on forecasted demand helps avoid lost opportunities.

To avoid these missteps, yield managers should combine system insights with hands-on decision-making, review overlooked data points, and refine their strategy regularly.

Conclusion

Successful yield management is more than just changing prices—it’s about using data, tools, and teamwork to make smart choices. Even with strong AI tools, you still need people to guide the process and handle things tech can’t, like phone bookings or walk-ins.

When done right, hotel revenue management helps properties earn more money, fill more rooms, and plan better for the future. By avoiding common mistakes and training your staff, your hotel management team can stay in control and grow profits with confidence.

🚨Special Offer

Want to stay on top of things and receive special offers and discounts? We’ve got you!

OTA Sync rewards smart hoteliers by giving out special discounts. Sign up now.

Keep Reading

  1. Cloud VS On-premise PMS: Comparison To Choose The Right One
  2. Virtual Credit Cards: Everything You Need To Know 
  3. The Glamping Business: How To Increase Your Revenue 

Difference Between Channel Manager and PMS: Everything You Need to Know 

Posted on by Andjela Toncev

Hoteliers need technology to run their business today. Choosing the right one for your accommodation can’t be easy, especially without the right knowledge. 

You might have heard of PMS Channel Manager. But what are the key differences between these two features?

Can your vacation rental operate on only one or the other? Would you need both and more?

Let’s dive in and find out!

PMS VS Channel Manager

Did you know that 86% of hoteliers say their PMS is the most important system for day‑to‑day operations?On the other hand, hotels using a channel manager reduce overbookings by 85% and boost revenue by up to 20%.

Both PMS and Channel Manager are designed to help you take care of your bookings and daily operations. While a property management system is created to work without a channel manager, it’s not the same the other way around. 

Let’s look into what distinguishes these two.

What is a Property Management System?

A property management system is a type of software that helps hotels, vacation rentals, and other properties run their daily tasks.

It’s like a digital assistant that helps manage:

  • Guest bookings
  • Check-ins and check-outs
  • Room availability
  • Payments and invoices
  • Housekeeping schedules

Instead of writing things down or using spreadsheets, property owners use a PMS to keep everything in one place — online and easy to update.

What is a Channel Manager?

A Channel Manager is a tool that helps hotels and vacation rentals show their rooms on many booking websites at the same time — like Booking.com, Airbnb, Expedia, and others.

It connects your calendar and prices to all those sites, so you don’t have to update each one by hand.

Here’s how it works:

  • A guest books a room on Booking.com → the Channel Manager updates your calendar on all other websites.
  • You change your room price → the Channel Manager sends the new price to every site automatically.

This helps:

  • Avoid double bookings
  • Save time
  • Keep prices and availability always up to date

PMS and Channel Manager: Main Difference

While a PMS is a centralised software that helps you keep track of all operations in your hotel, a channel manager is just a tool. 

This tool can be added to your PMS and help you keep track of your booking channels and prevent overbookings. 

PMS and Channel Manager work best together, but let’s look at some key pros and cons of both.

What Is the Role of a Channel Manager?

A channel manager helps you show your rooms across multiple booking websites at the same time, like Booking.com, Airbnb, and Expedia.

When someone books a room on one site, the channel manager updates your calendar on all the other sites right away. It also updates your prices and room availability everywhere, so you don’t have to do it by hand. This helps you avoid double bookings and saves you time. It makes it easier to get more guests without extra work.

Why Use a Channel Manager

There are many pros to this tool. Some of the main features are:

  1. Real-time calendar sync – Updates availability across all booking sites instantly when a reservation is made.
  2. Price management – Change your rates in one place and push them to all connected channels.
  3. Multi-channel distribution – List your rooms on multiple OTAs (Booking.com, Airbnb, Expedia, etc.) from one dashboard.
  4. Stop-sell & restrictions – Set rules like minimum stay, close-out dates, or stop selling a room type easily.
  5. Booking notifications – Get alerts for new reservations, changes, or cancellations.
  6. Mobile access – Manage availability and bookings on the go (if your tool is cloud-based).
  7. Performance tracking – See which channels bring the most bookings and revenue.

Main Errors It Helps Prevent

If you’re not convinced by the benefits alone, let’s look into some mistakes that it may prevent you from making.

With the hospitality industry facing a staff shortage, human-made mistakes occur more than we would like. That’s exactly what these tools are made for. 

The main errors a channel manager helps you avoid are:

  1. Double bookings – Automatically blocks availability on all sites when one room is booked.
  2. Manual entry mistakes – Reduces human error from copying data into multiple OTAs.
  3. Outdated prices – Makes sure your prices are always current and the same across all channels.
  4. Missed updates – No need to log in to each OTA manually to change availability or rules.

💡Shining the Spotlight 

If you’re looking for a channel manager like no other, OTA Sync’s Channel Manager is where you should look. Connecting your hotel to all OTAs, this module has a certified 2-way connection across 100 booking platforms.

This means it helps you connect your hotel simultaneously to all channels. All updates happen in real time, and there is no wiggle room for mistakes.

What Is the Role Of a Property Management System?

A property management system (PMS) helps hotels and vacation rentals run their daily tasks more easily.

It’s a tool that lets you automate things like guest bookings, check-ins, payments, and room schedules.

 Instead of doing everything by hand or using spreadsheets, the PMS streamlines your work by keeping all your info in one place. It also simplifies communication with guests and staff so that you can focus more on your business and less on admin work.

Benefits of Using a Property Management System

A PMS is not here to just optimize your daily workflow. Using it has many perks that even your guests will notice. 

The main benefits of using a PMS:

  1. Saves Time
    Automates tasks like check-ins, check-outs, and sending confirmation emails.
  2. Keeps Everything in One Place
    Guest info, bookings, payments, housekeeping: all in one dashboard.
  3. Improves Guest Experience
    Faster check-ins, fewer mistakes, and smoother communication.
  4. Simplifies Staff Work
    Everyone sees what needs to be done, from cleaning schedules to arrivals.
  5. Helps You Stay Organized
    Easy to see which rooms are booked, available, or being cleaned.
  6. Tracks Payments and Invoices
    Lets you see what has been paid and what’s still due, no more guesswork.
  7. Better Business Decisions
    Shows reports and data on bookings, revenue, and performance.

Main Errors It Helps Prevent

High occupancy, low staff, angry guests. Times like these are perfect for making small, but crucial errors. 

Here are some mistakes you wouldn’t make with this software:

  • Lost or Double Bookings
    Tracks all bookings in one system so you don’t accidentally overbook.
  • Missed Check-ins or Cleanings
    Staff see clear schedules for guests and room cleaning.
  • Manual Entry Mistakes
    Fills in guest and booking info automatically to avoid typos or forgotten steps.
  • Forgotten Payments or Invoices
    Sends alerts and keeps records so nothing is missed.
  • Confused Team Communication
    Everyone works from the same system — no need to pass notes or send extra emails.

💡Shining The Spotlight

Managing a hotel shouldn’t be complicated — and with OTA Sync’s PMS, it isn’t.

OTA Sync’s PMS is built to help you run your hotel more efficiently, without the hassle. From managing reservations and guest check-ins to keeping track of housekeeping and payments, everything is handled in one smart, easy-to-use system.

With real-time updates and automated tools, it keeps your team in sync and your guests happy — while helping you avoid mistakes and save time.

Benefits Of Using Both Together

Using a PMS and channel manager together helps your property run smoothly and grow faster.

The PMS takes care of daily tasks like guest check-ins, payments, and housekeeping.

The channel manager connects you to multiple distribution channels like Booking.com, Airbnb etc, all at the same time.

Together, they help prevent double bookings and save you hours of manual work. You can also connect your booking engine to get more direct bookings through your own website, with no extra fees. It’s the easiest way to manage everything in one place and keep your property fully booked.

What to Look For When Choosing

Picking the right management software is key to running a smooth vacation rental business. Whether you’re managing one property or multiple, the tools you choose should help you work seamlessly and stay competitive in the world of online travel. Let’s break down what to look for in both a Property Management System (PMS) and a Channel Manager.

What to Look For When Choosing a PMS

An ideal choice is an all-in-one system that will include all tools, including a PMS. If you have to choose only a Property Management System, it should check these boxes:

  • Keeps track of all your bookings, guest info, and payments
  • Helps with check-ins, check-outs, and housekeeping
  • Works well across all devices (especially mobile)
  • Connects seamlessly to your channel manager and booking engine
Checklist what to look for in a hotel property management system PMS

💡 Expert Tips:

  • Choose a PMS that grows with your business — make sure it’s made for managing multiple properties if needed
  • Look for one that includes helpful extras like auto-messages, payment tracking, and performance reports
  • Ask about customer support — you’ll want quick help when you need it

What to Look For When Choosing a Channel Manager

When evaluating channel management solutions, it’s important to choose a system that fits seamlessly into your overall management software setup. A reliable channel manager should support your property’s growth by efficiently handling connections with multiple online travel agencies (OTAs) and keeping everything aligned across platforms.

Look for a channel manager that:

  • Syncs availability and rates instantly across all channels
  • Prevents double bookings and manual entry errors
  • Integrates seamlessly with your PMS and booking engine
  • Supports two-way communication with OTAs for updates and cancellations
  • Offers a clean, easy-to-use dashboard for quick oversight
checklist what to look for when choosing a channel manager

💡 Expert Tips:

Choose a solution that allows flexible channel management with no limits on the number of OTAs or listings you can connect. Prioritize real-time syncing over batch updates to avoid booking issues.

Ideally, the system should also offer performance analytics by channel, so you can see where your revenue is really coming from. And always check the quality of customer support — when your bookings depend on a channel, fast help is non-negotiable.

FAQ about PMS Channel Manager

What’s the Difference Between a CMS and a PMS in Hospitality?

A PMS (Property Management System) handles daily hotel operations like reservations, payments, check-ins, and guest info. A CMS (Content Management System) manages website content. They serve completely different purposes — PMS is for operations, CMS is for web content.

Is a Channel Manager the Same as a PMS?

No. A channel manager connects your property to multiple booking platforms (like Booking.com or Airbnb), syncing availability and rates. A PMS manages internal tasks like guest records, housekeeping, and check-ins. Together, they simplify property management but serve different functions.

What is Channel Management in the Hotel Industry?

Channel management is the process of controlling and updating your property’s listings across OTAs, booking engines, and other platforms. It ensures your room availability, rates, and restrictions are consistent in real time — preventing overbookings and boosting revenue.

Do I Really Need a Channel Manager for My Property?

If you list rooms on more than one OTA (like Airbnb or Expedia), a channel manager is almost essential. It saves time, prevents booking errors, and helps you grow without manual work. For most property managers, it’s a must-have part of their management software stack.

Do I need a channel manager for Airbnb listings?

If Airbnb is your only platform, you might not. But if you use multiple booking platforms or a direct site, a channel manager is key. It keeps everything synced and helps prevent double bookings — especially for vacation rentals.

Why the Right Property Management Software and Channel Manager Make All the Difference

Choosing the right management software is key to staying on top of your daily tasks.

A good property management software helps every property manager stay organized, connect with multiple booking platforms, and manage everything through one system.

With the right tools and a channel that fits your needs, managing your property gets a whole lot easier.

🚨Special Offer

Want to stay on top of things and receive special offers and discounts? We’ve got you!

OTA Sync rewards smart hoteliers by giving out special discounts. Sign up now.

Keep Reading

1. The Glamping Business: How To Increase Your Revenue 

2. Virtual Credit Cards: Everything You Need To Know 

3. Top 5 Hospitality Trends We Expect In 2024

How Matilde Beach Resort Masters Dynamic Pricing with OTA Sync

Posted on by Andjela Toncev

At OTA Sync, our mission goes beyond software—we empower hospitality professionals to streamline operations, improve their guest experience, and optimize performance.

One inspiring success story comes from Matilde Beach Resort, an apartment resort in Vodice, Croatia. This resort has become a shining example of how the right hotel management software can simplify workflows, boost occupancy, and help hoteliers make smarter business decisions.

Meet the Resort: A Coastal Gem in Vodice 

Matilde Beach Resort offers a peaceful Adriatic retreat with 24 spacious apartments. Each unit is designed for comfort, offering privacy and convenience—ideal for families, couples, and long-stay guests.

At Matilde Beach Resort, guests feel like they are visiting their own private vacation home. At the same time, they enjoy all the amenities that a full resort or hotel offers. This unique combination is exactly why many guests return year after year.

As the resort evolved, managing daily operations like check-ins, housekeeping, and inventory across a large property became increasingly complex. The team needed a modern property management system that could handle it all—from booking to guest communication.

“I have to admit, it’s a great tool because it automates the process and reduces the chance of errors.”

– Fabiano Baranović, Front Desk Manager

customer success story croatia ota sync

The Challenge: Choosing the Right Management System

Before switching to OTA Sync, the resort used a patchwork of tools for managing bookings, rates, and guest records. This slowed them down and made it harder to offer consistently great service.

They were looking for a management system that could unify departments, automate manual tasks, and help them apply better pricing strategies—especially during peak season.

All-in-One Property Management for Better Operations

With OTA Sync’s centralized property management system, the team now handles everything—reservations, inventory management, housekeeping, billing, and reports—from a single dashboard. It simplified complex tasks and reduced human error.

Using Dynamic Pricing Software to Improve Hotel Revenue

At Matilde Beach Resort, dynamic pricing has always been a key part of their revenue strategy. Using OTA Sync’s integrated yield manager, the team can easily adjust prices every day to match market demand—all from one central platform. Whether they’re:

✅at home 

✅in the office

✅on a mobile device 

✅desktop

They can update rates in just a few seconds.

This fast and flexible process helps them quickly respond to changes in booking patterns and fill the resort efficiently by the end of the day. Unlike fully automated systems, this approach gives the hotelier room to react to real-world factors like walk-in guests, phone inquiries, or last-minute requests—things that machines can’t always anticipate.

“Using OTA Sync’s Yield calendar, we can adjust prices based on demand in just 5 seconds, and fill up the resort by the end of the day.”

– Fabiano Baranović, Front Desk Manager

case study croatia ota sync property managemnet system

Automatic Reporting Made Easy

Before using OTA Sync, the hotel’s previous property management systems didn’t provide the detailed reports they needed. They had to create extra reports in Excel, which meant extra work and copying data manually.

With OTA Sync, all the reports they needed were already available, and the reports could be sent automatically by email daily, weekly, or on a similar schedule.

This way, they could never miss any important reports or run out of time.

“Every report we imagined was already there, and something that is excellent is that reports can automatically arrive in management’s email daily, weekly, or similar.”

– Fabiano Baranović, Front Desk Manager

Real Results: Automation and Guest Experience

Since switching to OTA Sync’s hotel management platform, the resort has seen:

✅Faster, smoother check-ins and less front desk stress

✅More direct bookings with fewer third-party fees

✅Improved guest experience through better communication

✅Streamlined operations with automated housekeeping scheduling

✅Higher revenue thanks to dynamic pricing strategies

“OTA Sync removes the chance of human error with it’s automation, so that gave us the time to make our check-in process better.”

– Fabiano Baranović, Front Desk Manager

Channel Management Made Simple

Managing listings across Booking.com, Airbnb, and other OTAs used to be a manual task. With OTA Sync’s Channel Manager, availability and pricing are always up to date—improving visibility while reducing overbookings.

“Thhis feature saved us hours every week. Our team can focus on guests—not spreadsheets.”

– Fabiano Baranović, Front Desk Manager

case study dynamic pricing and automatic reports

Housekeeping and Maintenance Software That Supports Your Team

OTA Sync isn’t just a hotel software provider—it’s a reliable partner in growth. With responsive customer support, regular feature updates, and deep insight into the hospitality industry, Matilde’s team feels supported every step of the way.

From the front desk to the technical team, the tools are designed to simplify and speed up daily operations. For example, guests can easily report technical issues by scanning a QR code or calling the reception. Even better, they can upload a photo directly through the app, so the maintenance team knows exactly what needs fixing before they arrive.

“Guests can scan a QR code or call reception from their phone, report a problem, and even add a photo through the app. This way, our technician knows exactly what’s broken and what needs to be done.” 

– Stipe Prgin, MICE Sales and Housekeeping Manager

The staff also takes full advantage of both the desktop and mobile versions of the software.

“In the morning, I use the desktop version to plan the workday and assign rooms to the housekeeping staff. When I go out on-site, I switch to the mobile app to track cleaning progress—how long it takes, who cleaned which room, and when they finished.”

– Stipe Prgin, MICE Sales and Housekeeping Manager

This kind of flexibility allows Matilde Beach Resort to run more efficiently, stay organized, and provide a seamless guest experience—every single day.

matilde beach resort croatia ota sync

A Smarter Software Solution for Your Hotel 

Whether you’re running a boutique hotel, full-service resort, or vacation rental complex, OTA Sync is built to help you automate, optimize, and maximize revenue—while keeping guests at the heart of the experience.

Because of cloud-based technology, costs are drastically reduced, daily tasks are automated, and the overall efficiency and revenues of the property are increased.

The company has over 2.000 satisfied users in 24 countries around the world.

There are four complete solutions for managing hotels and apartments:

Matilde Beach Resort proves that with the right hotel management system, hospitality teams can thrive—no matter their size.

Hear It Straight from the Source

But don’t just take our word for it—watch the full customer success story and hear directly from the team at Matilde Beach Resort. Discover how they use OTA Sync’s all-in-one system to streamline operations, manage housekeeping, and deliver a better guest experience year after year.

Choose the Right Housekeeping Management Software and Grow Your Hotel Business

Want to Simplify and Succeed Like Matilde?
Start your free trial or book a demo today. See how OTA Sync helps hundreds of hoteliers across the world streamline operations, increase profits, and deliver exceptional guest service.

How Hotel Aquastar Danube Automated Daily Tasks and Centralized Operations with OTA Sync

Posted on by Andjela Toncev

At OTA Sync, we don’t just offer software—we help hotels grow and succeed.

We love hearing from our clients and learning how they use our tools to run their hotels better, work faster, and take care of guests more easily. One great success story comes from Hotel Aquastar Danube, a beautiful hotel in Kladovo that is quickly becoming a top destination.

Here’s how they made big changes with OTA Sync.

Meet the Hotel and Its Unique Hospitality Offer

Located on a sprawling 52-acre property next to Kladovo’s popular city beach, Hotel Aquastar Danube combines natural beauty with a professional and modern approach to hospitality. Each of the 53 guest units offers scenic views of the Danube River or the surrounding landscape—making it an ideal destination for both leisure and business travellers.

As the hotel gained traction among both national and international guests, the complexity of its operations increased. Managing high occupancy, diverse guest requests, and multiple booking channels required a smarter, more integrated solution.

“We needed an all-in-one solution. We were looking for a PMS, as well as the possibility of direct bookings, and it also needed to make our staff’s job easier, faster, and better.”

–Vladimir Adžić, director of Aquastar Danube Kladovo

Customer success story hotel aquastar danube kladovo ota sync

The Challenge: Too Many Tools, Not Enough Time

The hotel director, Vladimir Adžić, was looking for a way to run his hotel more easily. The old way of doing things was slow and made it hard to stay organized.

He wanted a cloud-based platform that could centralise all hotel operations, help the team avoid mistakes, and save time.

What They Needed—and Got—with OTA Sync

1. All-in-One Hotel Management System

Vladimir wanted a PMS that would put everything in one place—reservations, housekeeping, pricing, and guest communication. With OTA Sync, the staff now has one easy-to-use dashboard to manage everything.

2. A System That Can Grow with the Hotel

As the hotel becomes more popular and bookings increase, they need a scalable solution. OTA Sync lets them manage more guests, more channels, and more services—without slowing down.

3. Smart Tools with Real-Time Insight

The OTA Sync PMS shows live analytics and reports, which helps the manager make smarter choices. The team can see what works, what doesn’t, and how to improve.

“A good PMS is extremely important for automation of tasks, and that is why we decided on OTA Sync.”

–Vladimir Adžić, director of Aquastar Danube Kladovo

Case study ota sync serbia

Why They Picked OTA Sync 

Before making a decision, Vladimir looked at several options. He picked OTA Sync because it was:

✅ Cloud-based
✅ Simple to use
✅ Easy to integrate with all hotel departments
✅ Strong in direct booking tools
✅ Great for automating staff tasks

OTA Sync also helped them connect directly to guests and reduce third-party booking site fees. This gave them more control over pricing and guest experience.

“There are a few reasons we chose OTA Sync. The main one is that we want to keep up with the times and technology, and we want to implement, above all, new cloud-based solutions.”

–Vladimir Adžić, director of Aquastar Danube Kladovo

Real Results They’ve Seen with Our Management Software

Since switching to OTA Sync, the hotel has improved in many ways:

✅ More revenue from better pricing and more bookings
✅ Lower costs with fewer errors and less paperwork
✅ Happier guests with faster check-in and better service
✅ Less training time for new staff
✅ Better team communication thanks to a shared system

Smarter Booking with OTA Sync’s Channel Manager

Hotel Aquastar Danube also benefits from OTA Sync’s built-in Channel Manager, which helps the team easily manage reservations from multiple platforms in one place.

With OTA Sync, the hotel connects directly to popular channels like Booking.com, Airbnb, and Expedia. This helps keep availability and prices synced across platforms—reducing the risk of overbookings and saving time on manual updates.

It’s a smart way to boost occupancy, reach more guests, and increase revenue with less effort.

customer success story ota sync all in one hotel management solution

A Partner That Keeps Getting Better

OTA Sync isn’t just a tool—it’s a partner. We keep improving the platform with updates based on what hotels need. That’s why our clients, like Hotel Aquastar Danube, stay with us as they grow.

With OTA Sync, they’ve added new features, reduced stress, and created a smoother, more enjoyable guest experience.

A Smart Choice for Hotels of Any Size

Whether you run a small hotel, a resort, or a group of apartments, OTA Sync is built to make your business easier. It’s an all-in-one cloud system that helps you streamline operations, serve guests better, and increase profits.

With four key solutions:

✅ Property Management System (PMS) & Mobile App
✅ Booking Engine
✅ Channel Manager
✅ Guest Experience App

OTA Sync supports over 2,000 hotels in 17 countries—and we’re growing every day.

Watch the Hotel Customer Success Story for Yourself

Want to see how it all works in real life? Hear directly from Director Vladimir Adžić and see how OTA Sync helped the team at Hotel Aquastar Danube improve operations and guest satisfaction.

This customer success video shows what’s possible when you choose the right hotel management software.

Want to See It in Action?

If you’re ready to improve how your hotel works, book a demo with our team today. See how easy it is to start using OTA Sync and take your hospitality to the next level.

How Edificio Palomar Prevents Overbooking and Streamlines Operations with OTA Sync

Posted on by Andjela Toncev

At OTA Sync, we believe in more than just software—we believe in helping our clients grow. That’s why we regularly check in with our partners in the hospitality industry.

When we visited Edificio Palomar Apartments in Valencia, we found a team that was not only thriving but also using OTA Sync’s tools to streamline operations, automate tasks, and leave human errors behind. Here’s one of our latest success stories.

customer success story spain channel manager ota sync

Meet Edificio Palomar 

Edificio Palomar Apartments are located in the heart of Valencia’s old town. They’re close to Mercado Central and the famous Barrio del Carmen, making it a perfect spot for guests.

The area is packed with restaurants, cafes, and shops—all within walking distance of this cozy hospitality gem. The building’s inner courtyard gives it a unique charm, creating the feel of a Valencia village and improving the guest experience.

“My sincere opinion on OTA Sync software is that it has helped our daily work, speed, and efficiency. The system made the reservation process easier because it sends all the guest data directly to our PMS.”
— Carmen Mira, Director of Palomar Group

3 Main Goals for the Palomar Group

The team needs a cloud solution to automate tasks and prevent overbooking, streamlining their daily operations for optimal efficiency and accuracy.

1. Automated Operations


OTA Sync automates key tasks like rate updates, availability sync, and reservations – cutting manual work, reducing errors, and preventing overbookings.

2. Centralized Management

Manage all OTAs, bookings, and property info from one place. This makes daily tasks easier and gives a clear view of your property’s performance.

3. Real-Time Synchronization

Two-way, real-time updates ensure availability, rates, and bookings stay accurate across all channels, avoiding double bookings and boosting revenue.

As these goals were set, OTA Sync stepped in and delivered on all of them—streamlining operations, centralizing management, and enabling real-time synchronization seamlessly.

How Channel Management is Enhancing Their Guest Communication

Target: Centralized Management and Real-Time Synchronization

While the location and look bring people in, it’s the tech behind the scenes that helps the team save time.

Director Carmen Mira says that keeping full control of room availability is key to their property management success. With OTA Sync’s channel manager, they avoid overbooking and always know what’s available across OTAs.

How The Channel Manager Works for Them

OTA Sync’s channel manager connects their property to top OTAs like Booking.com, Airbnb, Expedia, and TripAdvisor. The integration is a two-way sync—so any booking made on one site shows up instantly on all the others. This helps them automate updates and avoid double-bookings.

Results: After switching to OTA Sync’s channel manager, Edificio Palomar avoided overbooking issues and saw their daily tasks simplified.

How the Property Management System (PMS) Helped

Target: Automated Operations

OTA Sync’s PMS (Property Management System) lets them manage prices, availability, and bookings all from one place. It also powers their direct booking engine, which helps attract more guests through their own site.

“The automation of tasks helped us to offer a personalized quality customer service.”

–Jorge, reception team

Results: This setup helps them streamline operations and cut down on mistakes. With real-time synchronization, any change made in the PMS is reflected instantly on every OTA they use.

From the Director on Operational Efficiency

 “Choosing OTA Sync was an easy decision when we considered how much the software has to offer compared to how easy it is to use.”

— Carmen Mira, Director of Palomar Group


Their team says the system is easy to learn and has helped them save time right away. It also gave them more time to focus on the guest experience.


“Another advantage is the direct booking engine on our site. What used to take a lot of time is now fast, and we also save on management costs.”

Why They Chose OTA Sync

The selection process: While researching, the Edificio Palomar team sought management software to reduce manual tasks and boost guest satisfaction. While looking for a new property management tool, the team wanted something simple yet powerful.

They chose OTA Sync because it had all the solutions in one platform and was easy to use.

“The ease of management and agility, which previously consumed a lot of our resources, is fantastic because of the cost savings compared to other platforms, so this seems spectacular to us.”

— Carmen Mira, Director of Palomar Group

Results That Matter

Since switching to OTA Sync, Edificio Palomar has:

✅ Automated more of their daily operations

✅ Reduced human errors

✅ Used smart pricing to increase occupancy

✅ Managed bookings across OTAs with ease

  • Improved guest satisfaction
  • Got clearer insights through built-in analytics

With OTA Sync’s channel manager and PMS, they now handle everything from one platform. They get real-time updates, offer a better guest experience, and spend more time on what matters most—hospitality.

A Premier Solution for Forward-Thinking Hospitality Teams

OTA Sync is an all-in-one cloud-based software solution for managing hotels and apartments. Because of cloud-based technology, costs are drastically reduced, daily tasks are automated, and the overall efficiency and revenues of the property are increased.

OTA Sync software is suitable for medium and small hotels, boutique hotels, hostels, guesthouses, and apartments. The company has over 2.000 satisfied users in 17 countries around the world.

There are four complete solutions for managing hotels and apartments:

Watch the Full Customer Success Story

But don’t just take our word for it—watch the video on Edificio Palomar’s success story and see the results for yourself!


Want to simplify your operations and boost your results? OTA Sync helps you streamline, automate, and grow your hospitality business—with ease.

Try OTA Sync for free!

Attract Gen Z Travelers: Hotel Tips for Millennials and Gen Z

Posted on by Andjela Toncev

Gen Z isn’t just scrolling—they’re booking.

This generation, born between 1997 and 2012, is redefining travel with a focus on authenticity, sustainability, and digital engagement. In fact, 88% of Gen Z consumers follow at least one travel influencer on TikTok, highlighting their reliance on social media for travel inspiration. ​

To capture the attention of these savvy travelers, hotels need to go beyond traditional amenities.

It’s about creating share-worthy experiences, offering eco-friendly options, and ensuring a seamless online presence. In this guide, we’ll explore strategies to connect with both Gen Z and Millennials, helping your hotel resonate with the next generation of guests.

Let’s dive right in!

How Can Hotels Attract Gen Z Travelers?

To attract Gen Z travelers, hotels must focus on giving a smooth and easy guest experience that matches their values.

Gen Z grew up with technology, so hotels should have a strong online presence and use social media platforms like Instagram to connect with them. Gen Z is open to paying more for a personalized experience that fits their travel habits and preferences.

Luxury hotels can stand out by offering special travel experiences that are locally sourced and help guests feel part of the local culture and community.

Hotels also need to adjust what they offer to meet the needs of both millennials and Gen Z travelers. This means being more sustainable, since Gen Z cares a lot about the environment. Hotels can show this by using eco-friendly practices, like getting materials locally and cutting down on waste.

In the end, by building real connections and giving guests great experiences, hotels can bring in and keep this powerful part of the travel market.

How to Cater to Gen Z’s Tech-Savvy Nature?

The hotel industry needs to do more than offer Wi-Fi. Give Gen Z guests smart playlists in their rooms.

Use digital guides that feel like TikTok. Add AR tools to explore trips in a fun way. Set up photo spots made for social media.

Let millennial and Gen Z travelers join live events—or help create them. For them, tech isn’t just a tool. It’s the whole vibe.

What Unique Experiences Resonate with Millennials and Gen Z?

This demographic wants more than comfort—they want connection.

A smart hotelier should prioritize local, hands-on experiences. Think sunrise yoga in nature, night markets with live music, or DIY craft bars.

Travelers want to feel part of something real. Give them moments that are personal, social, and a little unexpected. That’s what sticks.

What Are the Booking Habits of Millennials and Gen Z?

The hospitality industry needs to keep up with how this demographic books travel. Their habits are fast, smart, and experience-first. Here’s what matters most:

  • Mobile-first everything – These digital natives book trips from their phones. If it’s not fast, smooth, and visual, they’ll skip it.
  • Social proof counts – Reviews, TikToks, and influencer reels often matter more than hotel stars.
  • Experience before price – They’re willing to pay more for something unique, local, or personalized.
  • Transparency matters – Clear cancellation policies, eco practices, and honest images win trust.
  • Instant connection – Live chat, fast replies, and even memes can boost bookings.

To win their loyalty, the hospitality industry must think like a creator, act like a friend, and move like an app.

How Gen Z book hotels

Shining the Spotlight

Looking to boost direct bookings without the tech headaches? OTA Sync’s Booking Engine is built to make the process seamless—both for your hotel and your guests. Fully integrated into your hotel’s website, it allows travelers to check availability, view real-time prices, and book instantly—all without leaving your page. This keeps guests focused, builds trust, and helps you avoid third-party commission fees.

With a clean, mobile-friendly interface and support for multiple languages and currencies, OTA Sync turns interest into action. Plus, its customization features let you match the booking flow to your brand’s look and feel. The result? A smoother guest experience and more direct revenue for your property.

How to Optimize the Booking Process for Young Travelers?

Hotels must adapt by making bookings fast, mobile-friendly, and intuitive. With a seamless user experience and clear choices, hotels can attract young travelers who value speed, ease, and trust.

What Payment Options Do Gen Z Travelers Prefer?

To reach Gen Z, hotels need to think beyond credit cards. This generation—and Gen Z and millennials—expect fast, flexible payment choices.

A millennial and Gen Z hotel should offer mobile wallets, pay-later options, and even split payments for group travel. Convenience isn’t extra—it’s expected.

How to Use Social Media Platforms for Booking Engagement?

To reach Gen Z, hotels need to show up where they scroll. A strong presence on TikTok, Instagram, and even YouTube Shorts builds trust and curiosity. For a millennials and Gen Z hotel, content should feel real—behind-the-scenes clips, room tours, guest takeovers. Gen Z and millennials want to see the vibe before they book. Make it clickable. Make it bookable.

Shining the Spotlight

Managing multiple booking platforms can be a juggling act—but OTA Sync’s Channel Manager makes it effortless. With real-time synchronization across major OTAs like Booking.com, Airbnb, and Expedia, you’ll never worry about double bookings or manual updates again.

Any change in availability, pricing, or restrictions updates instantly across all connected channels, saving your team time and reducing costly errors. Whether you’re managing one hotel or several, OTA Sync’s Channel Manager gives you full control from a single dashboard—so you can focus more on guests and less on spreadsheets.

It’s efficient, reliable, and built to keep your distribution strategy sharp and competitive.

What Amenities Do Millennial and Gen Z Travelers Value?

To connect with Gen Z, hotels need to offer more than the basics. Understanding the preferences of Gen Z and millennials means rethinking what counts as value:

  • Sustainable touches – Eco-friendly products and refill stations align with Gen Z’s preferences for conscious travel.
  • Fast, free Wi-Fi everywhere – No lag, no limits.
  • Wellness zones – Meditation pods, plant-based snacks, and fitness on demand.
  • Smart tech – Mobile check-in, digital keys, and voice-controlled rooms.
  • Social + chill spaces – Game rooms, co-working lounges, and rooftop hangouts.
  • Local coffee + late-night bites – 24/7 access to good food matters.

These upgrades aren’t extras—they’re expectations if you want to truly connect with Gen Z travelers.

Gen Z and Millenials preferences when booking hotels

Why Are Eco-Friendly Practices Important for Gen Z Hotel Guests?

For Gen Z, green isn’t a trend—it’s a baseline. A hotel’s eco choices shape whether they book or bounce. From bamboo key cards to upcycled decor, every detail in a guest’s stay should align with their values. Bonus points for hotels that show impact, not just intention.

What Types of Personalization Attract Millennials and Gen Z?

Hotels are adapting by moving beyond generic perks. Personalized playlists, scent options, or curated local guides based on interests are winning touches. Smart marketing strategies now use guest data to suggest room types, activities, or even dining times.

But it’s not just about tech—it’s about creating a sense of community. Whether through group hikes, creative workshops, or shared dining tables, personalization that connects people is what truly sticks.

Shining the Spotlight

Creating meaningful guest moments doesn’t have to be time-consuming. With OTA Sync’s PMS, the manual, repetitive tasks are automated—freeing up your team to focus on what matters most: adding those personal touches that guests remember. From pre-arrival preferences to post-stay follow-ups, you gain the time and tools to deliver a truly personalized guest experience—without the burnout.

How to Create Authentic Experiences for Gen Z Hotel Guests?

Gen Z travelers’ value depth, meaning, and local flavor in every stay. To create truly authentic experiences, hotels should focus on:

  1. Local immersion over generic luxury
    Even in luxury travel, Gen Z prefers unique, story-driven stays—like sleeping in a renovated heritage building or dining with a local chef—over cookie-cutter opulence.
  2. Purpose-driven partnerships
    Work with local artists, farmers, or wellness guides to create real, hands-on experiences that reflect the soul of the destination.

When hotels are designed with intention, authenticity becomes the new luxury.

How to Capture the Attention of Gen Z Through User-Generated Content?

Gen Z places high trust in what real people post—not just polished ads. They want to see authentic moments, not staged ones. Hotels can boost visibility by encouraging guests to share their stay, especially when the vibe is photogenic, social, and surprising.

This works for business travel too—showcase quiet work nooks, strong coffee, and creative break-out spots. Focus on creating experiences that cater to sharing: rooftop views, DIY snack bars, or unexpected local details.

When your guests post, Gen Z listens—and books.

What Role Do Influencers Play in Attracting Gen Z Travelers?

Gen Z is highly influenced by creators who feel real, not staged. They follow people who match their values—especially around culture, purpose, and the environmental impact of travel. By partnering with micro-influencers who share authentic content, hotels can create trust, buzz, and bookings without the hard sell. It’s not just promotion—it’s connection.

How to Incorporate Experiential Travel in Hotel Offerings?

The travel industry is shifting from standard stays to meaningful moments. To connect with the tech-savvy generation, hotels need to offer more than a room—they need to offer a story.

Here’s how many hotels are making it happen:

  • Partnering with local creators, chefs, or guides to offer authentic cultural experiences.
  • Turning common spaces into creative hubs for art, music, or wellness events.
  • Using tech to curate personalized experiences based on guest interests—before check-in even happens.

For today’s travelers, memories matter more than mini bars.

How Are Hotels Adapting to the Needs of Millennials and Gen Z?

Millennials and Gen Z are reshaping the future of hospitality. To keep up, hotels are shifting their approach to match new expectations in tech, values, and experience. Here’s how:

  1. Streamlining the Online Booking Process
    Fast, mobile-first, and user-friendly platforms are now a must. Hotels are simplifying the online booking process to reduce friction and keep up with how this generation books—on the go and often last-minute.
  2. Offering Experiences That Match Travel Choices
    Customization is key. Hotels are offering curated packages based on guest preferences—from adventure and wellness to local food and art—supporting the unique travel choices of younger guests.
  3. Appealing to the Spirit of Global Travel
    With global travel more accessible than ever, this generation seeks diverse, meaningful destinations. Hotels are responding by highlighting cultural immersion, language-friendly services, and remote work–friendly spaces.
  4. Emphasizing Purpose and Sustainability
    Millennials and Gen Z want their trips to matter. Hotels are being more transparent about their values and environmental efforts, giving purpose-driven travelers a reason to choose them over competitors.

By listening closely and evolving quickly, hotels can turn younger travelers into loyal guests for life.

Gen z sustainability travel preferences

What Innovations in Hospitality Are Essential for Attracting Gen Z?

Gen Z is transforming the travel landscape, demanding seamless tech, flexible spaces, and authentic experiences. To match the future of travel, hotels are leaning into mobile-first design, sustainable upgrades, and content that sparks real travel inspiration. Innovation now means relevance.

How to Implement Contactless Check-In for Gen Z Guests?

To stay competitive, hotels need to meet the expectations of Gen Z—travelers born between 1997 and 2012 who expect convenience as the standard. Contactless check-in isn’t just a nice-to-have—it’s a baseline. From mobile apps to QR code room access, the process should be quick, intuitive, and secure. But personalization is the key. Use tech to greet guests by name, remember their preferences, and offer tailored add-ons. The smoother and more personal the check-in, the stronger the first impression.

What Strategies Help Hotels Capture the Hearts of Young Travelers?

Young guests want hotels that reflect their values and lifestyle. That means flexible, eco-conscious, and socially connected. They prioritize experiences rather than material perks—think outdoor adventures, creative workshops, or cultural immersions over luxury finishes.

Small details also matter: having electric vehicle charging stations on-site signals that a hotel is future-focused and aligned with their sustainable mindset. To win this generation over, hotels must go beyond service—and offer purpose.

How to Build a Community Around Your Hotel Brand on TikTok?

It’s not just about posting—it’s about finding the best stories your brand can tell. Showcase real guest moments, behind-the-scenes staff life, or local gems near your hotel. Use trending sounds and challenges to join conversations, not just promote rooms. Respond to comments, stitch guest videos, and feature UGC to make followers feel seen. A strong TikTok presence turns views into loyalty—and guests into a community.

How OTA Sync Can Help

OTA Sync is an all-in-one, cloud-based software solution for managing hotels and apartments. Because of cloud-based technology, costs are drastically reduced, daily tasks are automated, and the overall efficiency and revenues of the property are increased.

OTA Syncsoftware is suitable for medium and small hotels, boutique hotels, hostels, guesthouses, and apartments. The company has over 2.000 satisfied users in 17 countries around the world.

There are four complete solutions for managing hotels and apartments:

For a free trial, click here.

Keep Learning

  1. Channel Manager vs PMS – What’s the Difference?
  2. How To Reduce Hotel Operating Costs
  3. Virtual Credit Cards: Everything You Need To Know

Essential Tips for VRBO Hosts: Mastering Your Vacation Rental

Posted on by Andjela Toncev

Ready to become a rockstar vacation rental host?

Whether you’re just starting out or looking to level up your VRBO game, crafting the perfect listing is the key to attracting guests and boosting bookings. With a little know-how and the right tools, you’ll be well on your way to running a successful vacation rental.

Let’s dive into the tips that’ll have guests hitting “book now” in no time!

What Are the Best Practices for a Successful VRBO Listing?

Did you know VRBO has over 2 million properties listed in 190 countries worldwide? Creating a successful VRBO listing is crucial to attracting guests and boosting bookings. Here’s how you can do it:

1. Take High-Quality Photos

Photos are the first thing potential guests will see, so they must look professional and showcase your property well.

    • Step: Use natural light whenever possible and ensure the rooms are tidy and clutter-free.
    • Tip: If you can, hire a professional photographer to capture the space. Great photos make a big difference in booking success.
    • Tip: Include pictures of key features like the kitchen, bedrooms, bathrooms, outdoor spaces, and any unique amenities like a hot tub or pool.
Creating visually appealing images for your VRBO listing as a successful VRBO host key tips

2. Write a Clear and Honest Description

Guests want to know exactly what they’re booking. Be descriptive and accurate in your listing details.

  • Step: Highlight the main features of your property, including the number of bedrooms, bathrooms, and any special amenities.
  • Tip: Mention local attractions or activities to help potential guests see the area’s appeal.
  • Tip: Be clear about any house rules (e.g., pet policies or quiet hours) to avoid confusion later.

3. Set a Competitive Price

Pricing plays a huge role in attracting guests. Make sure your price is reasonable based on the market and the value you offer.

    • Step: Research similar listings in your area to see how much other hosts are charging.
    • Tip: Use VRBO’s pricing tools to help you stay competitive. Adjust prices based on demand, seasons, and special events in your area.
    • Tip: Offer discounts for longer stays or last-minute bookings to encourage reservations.

💡Shining the Spotlight

We have to shine the spotlight on OTA Sync’s Yield calendar. Not only does it help set dynamic pricing and monitor it, but it also automates your pricing on all booking platforms!

4. Respond Quickly to Inquiries

Fast communication is essential for turning inquiries into bookings.

    • Step: Set up notifications to ensure you never miss a message from potential guests.
    • Tip: Respond within a few hours, even if it’s just to acknowledge the inquiry and let them know you’ll provide more details soon.
    • Tip: Be friendly and professional in your messages, answering all questions thoroughly.

5. Offer Personal Touches

Providing a personalized experience can set your listing apart from others.

    • Step: Leave a welcome note for guests or provide a list of local recommendations like restaurants and attractions.
    • Tip: Offer extra amenities like a bottle of wine, snacks, or toiletries to make guests feel more at home.
    • Tip: Consider small touches like personalized welcome baskets or a guidebook of your area to add a unique experience.

How to Write an Effective Property Description?

An engaging, well-optimized description is one of the most powerful tools a rental host has. It not only boosts VRBO’s visibility but also helps deliver a memorable guest experience. Here’s how to write one that converts browsers into bookings:

1. Start With a Keyword-Rich Headline

Your headline should clearly state your short-term rental type, location, and a standout feature—like “Modern Downtown Loft with Skyline Views – Walk to Everything.” This helps grab attention and improve search rankings.

2. Lead With the Guest Experience

Open with a line that captures how staying at your property feels. Think beyond the space—what kind of guest experience are you offering? Example: “Enjoy morning coffee on your private deck before exploring the city’s hidden gems.”

3. Keep It Descriptive But Easy to Skim

Use short paragraphs or bullet points to list key features, such as the number of bedrooms, fast Wi-Fi, pet-friendly policies, or a fully stocked kitchen—things that matter to modern short-term rental guests.

4. Use relevant keywords naturally

Strategically place keywords like “beachfront cottage,” “family-friendly short-term rental,” or “luxury mountain retreat” throughout your description without sounding forced. This helps your listing stand out on both VRBO and Google.

5. Highlight what makes your property unique

Emphasize the details that set your place apart—whether that’s a rooftop lounge, a game room, or access to local attractions. As a rental host, showcasing your personality and your property’s character can make a big difference.

6. Write for your ideal guest

Tailor your message accordingly if you’re appealing to families, remote workers, or couples. A seasoned property manager knows to mention kid-friendly spaces, a dedicated workspace, or romantic ambiance, depending on the target audience.

7. End with a strong call to action

Encourage bookings with a closing line like “Book your perfect short-term rental getaway now!” A simple prompt nudges guests to take action while your listing is fresh in their mind.

What Unique Features Should You Highlight in Your Listing?

To stand out on your listing on VRBO, you need to show what makes your place special. Guests want more than a bed—they want a fun and easy guest experience.

Show off features like a hot tub, big backyard, or nice views. These help your vacation rental get noticed.

If your place is near the beach, hiking trails, or downtown, be sure to say that—it can boost your occupancy.

Little things like smart TVs, fast Wi-Fi, or a cozy fireplace also matter. They show good property management and make guests feel at home.

If your place is great for families, pets, or remote workers, say so. These details can help raise your occupancy rate.

Even small extras, like games or a coffee bar, can make your vacation rental host profile stand out.

How to Set Competitive Pricing for Your Vacation Rental?

Setting the right price is key for any vacation rental host who wants to get more bookings and better visibility on their listing on VRBO.

Good pricing means finding the balance between profit and high occupancy. As a smart property owner, you should check what similar rentals charge in your area.

Using tools or working with a property management service can help you adjust prices based on seasons, local events, and demand.

Keeping a flexible cancellation policy can also help boost your occupancy rate since many guests look for listings they can cancel easily if plans change. This is also a part of VRBO’s promotion to not only stay competitive to Airbnb and Booking, but also to follow customer demand.

Your rates should match the quality of your vacation rental and the kind of guest experience you offer—don’t price too low or too high without a reason.

When your pricing is fair and your home is well-managed, it shows you’re a professional vacation rental host ready to welcome happy guests.

How Can New Hosts Improve Their VRBO Listings?

If you’re a new host on VRBO, there are simple ways to make your listing better and get more bookings.

VRBO doesn’t always show your full listing right away in search, so make your title and first sentence count. That’s what guests see first when they scroll.

Update your calendar often and respond to messages quickly. These small steps show you’re a reliable host on VRBO and help improve your ranking.

What Are the VRBO Host Requirements?

To become a host on VRBO, you need to meet some basic rules to keep your listing active and guests happy.

Your property on VRBO must be clean, safe, and ready for guests. It should also have working amenities like running water, electricity, and heat or air conditioning.

VRBO doesn’t allow listings that break local laws, so check city or state rules before hosting. Some places need a license or tax registration.

A platform like VRBO also expects you to respond to guests quickly, keep your calendar up to date, and follow through on all bookings.

Meeting these rules helps you stay in good standing and build a strong reputation as a host on VRBO.

Key tips for creating a successful VRBO listing how to rank higher on VRBO

How to Use VRBO Tools to Boost Your Listing?

VRBO and Airbnb both offer tools that can help you make your listing stand out. One of the best ways to improve visibility is by using the property’s best features in your description and photos. Highlight amenities that guests want, like a hot tub, a pool, or a fully equipped kitchen.

You can also use the VRBO and Airbnb pricing tools to adjust rates based on demand and keep your listing competitive. Offering discounts for early bookings or longer stays can help attract more guests.

To make it easy for guests to book your property, turn on Instant Booking. This allows guests to confirm their stay right away without waiting for approval, leading to more bookings.

Another great tool is the VRBO Guest Reviews feature. Good reviews increase your chances of standing out, so always ask satisfied guests to leave feedback.

💡Shining the Spotlight

Sending automated emails has never been easier with OTA Sync’s Property Management System. Creating messages that send out on check-out date automatically, with personalized touches, can help with increasing good reviews.

How to Rank Higher on VRBO Search Results?

Ranking higher on VRBO search results starts with optimizing your rental property listing. The more complete and accurate your listing is, the more likely you are to show up higher in searches.

Focus on improving your property’s best features in the title and description. Be sure to include keywords that guests commonly search for, like “pet-friendly,” “oceanfront,” or “walking distance to downtown.” This helps your listing appear in more relevant searches.

Another way to improve your ranking is by getting more bookings on VRBO. Higher occupancy and positive reviews help your listing appear in more searches. Always respond quickly to inquiries and maintain an active presence on the platform.

Lastly, offering Instant Booking can increase your chances of getting more reservations. The quicker you confirm bookings, the better your chances of rising in the search results.

What Are the Steps to Become a VRBO Premier Host?

Becoming a VRBO Premier Host is a great way to build your reputation and attract more guests. This status helps you stand out and gain trust as a top-tier short-term rental host.

Focus on delivering an exceptional guest experience by maintaining your property well and offering excellent communication. Always keep your calendar up to date and ensure that your listing is clear, accurate, and attractive. 

Positive reviews are key. As a short-term rental host, ask guests for feedback and respond to reviews—especially the positive ones. A good reputation built on guest satisfaction will help you reach Premier Host status.

Lastly, to keep your status, consistently meet the VRBO performance requirements, such as a high response rate, on-time check-ins, and low cancellation rates.

How to Encourage Positive Reviews from Guests?

Encouraging positive reviews is essential for building credibility and attracting more bookings. As a vacation rental host, your reviews directly impact your success on platforms like VRBO.

Start by offering an excellent guest experience from the moment a guest books your property. Clear communication, a clean home, and thoughtful touches like welcome baskets or local guides can set the stage for a glowing review. Use host tools to streamline your communication, respond promptly, and keep guests informed.

After their stay, kindly ask your guests for a review. A personalized message thanking them for their visit and encouraging them to share their feedback can go a long way. In the vacation rental market, guests appreciate being reminded to leave reviews, especially when they’ve had a great time.

What to Do with Negative Reviews on Your Listing?

Negative reviews can be tough, but they’re a chance to improve as a vacation rental host. When responding, stay calm and professional—acknowledge concerns, apologize if needed, and explain how you’ll resolve the issue.

If the problem was related to clear house rules, kindly remind future guests of the guidelines. If property damage was mentioned, explain how you’re addressing the issue and maintaining the property.

Use feedback to make changes—whether it’s updating amenities or improving cleanliness. Regularly keep your property in top shape to avoid recurring complaints.

By handling negative reviews well, you show future guests that you care and are dedicated to providing a great stay.

5. How OTA Sync Can Help

OTA Sync is an all-in-one, cloud-based software solution for managing hotels and apartments. Because of cloud-based technology, costs are drastically reduced, daily tasks are automated, and the overall efficiency and revenues of the property are increased.

OTA Syncsoftware is suitable for medium and small hotels, boutique hotels, hostels, guesthouses, and apartments. The company has over 2.000 satisfied users in 17 countries around the world.

There are four complete solutions for managing hotels and apartments:

For a free trial, click here.

Keep Learning

  1. Channel Manager vs PMS – What’s the Difference?
  2. How To Reduce Hotel Operating Costs
  3. Virtual Credit Cards: Everything You Need To Know

AI In the Hospitality Industry

Posted on by Aleksandar Zovko

We all saw this coming! The inevitable times of computers becoming inseparable parts of our business. Artificial intelligence isn’t exactly like the movies would have you believe.

Robots (AI) could very well be our friends. They’re our friends and a handy tool in our day-to-day life as society advances. Who wouldn’t want a little extra help in their industry? 

For example – AI in hospitality. Integrating artificial intelligence (AI) in the hospitality industry is reshaping how hotels operate and interact with their guests. 

As AI technologies continue to advance, they offer innovative solutions that can enhance guest experiences, streamline hotel operations, and optimize revenue management. 

Let’s dive into the transformative role of AI in hospitality, its benefits, use cases, and future trends!

What is AI?

Artificial intelligence (AI) is a technology that learns and performs tasks. This tech is rapidly evolving by the minute!

AI learns from experience instead of having to be programmed. This means that every time you ask it to help you with a task, it is learning from it.

The design behind its processing is inspired by the human brain! It uses a layered structure of interconnected nodes. Pretty cool right?

💡Fun Fact

AI is predicted to surpass human intelligence by 2045! (Technological Singularity)

What is the Role of AI in Hospitality?

Artificial intelligence is here to automate routine tasks, optimize operations, and deliver insights on the best ways to cater to guests based on their preferences in the past.

Overall, deploying AI enhances guest experience through personalization and organizes vital components in the establishment to ensure positive revenue growth.

Enhanced Guest Experience Through Artificial Intelligence

Let’s jump into the potential of generative AI in the hospitality industry to enhance guests’ overall experience. What can a glorified computer do for our guests? 

Take a look at the image below to find out!

Artificial Intelligence or AI enhancing customer experience in the hospitality industry and hotels.

What Do All Of These Features Mean?

It might seem obvious to some. Many people might be confused about the purpose or benefits of any of these features.

Let’s break down what each one of these stands for, so you don’t miss a thing.

1. Personalized Guest Experience

AI’s contribution to personalized guest experience is solely based on recognizing patterns in previous bookings a guest has made.

Generative AI recognizes room, dining, and other guest preferences to enable a more unique experience and tailoring to specific needs.

2. Smart Rooms

Smart rooms have AI-integrated IoT systems, allowing guests to control room lighting, temperature, and other room features.

This is an excellent way to create a highly technological experience for your guests. This is something you want to be a part of your brand.

3. Facial Recognition

AI-powered facial recognition grants guests the luxury of access control entering spas, gyms, rooms, and other facilities.

Except it doesn’t stop there, facial recognition even goes as far as improving market research by determining how many people are in a location and what their moods might be.

4. Automated booking and pricing

Automated booking and pricing: offering rooms based on guest history and handling pricing through market analysis. Making it the job of a computer reduces the chances of human mistakes!

💡Shining The Spotlight

You don’t have to wait for AI to be integrated into your hotel. You might even be skeptical of it. The good news is that OTA Sync automates daily tasks and gives you insights into the market right away.

With our Channel Manager, you can make sure all your booking channels are handled and you can adjust your prices to the current market.

5. Answering general questions

Answering general questions powered by AI chatbots: Instant 24/7 customer service by handling reservations, providing hotel information, and resolving common guest inquiries.

This will free up staff to help customers with more complex needs.

💡Fun Fact

Travel agencies have seen a 25% increase in bookings and a 40% decrease in booking times since introducing conversational ai.

Streamlining Operations in the Hospitality Business

AI is reshaping overall operational efficiency.

It is optimizing energy consumption, enabling predictive maintenance, and boosting sustainability all in real-time. By managing energy consumption, the opportunity to cut costs increases and so does profitability.

Reducing energy consumption while streamlining operations with artificial intelligence in the hospitality industry for hotels

1. Revolutionary Revenue Management With AI

Cutting costs through energy management is one thing, but AI also helps with gathering vast amounts of data throughout the market to predict demand and adjust pricing accordingly.

Use AI to keep up with the market trends. It is one of the only ways to stay on top. Competing against other hotel establishments aggressively and quickly is key. 

2. Further Leveraging AI Algorithms for Hotel Revenue Management

A vast majority of people hire accountants. Why? Handling finances, revenue, or any form of accounting for personal or business use can be stressful and time-consuming.

Accounting is a critical aspect of the hospitality industry, why not use AI as a management system? AI will most accurately manage financial operations without the risk of human error. 

3. Understanding AI Analytics for Increased Hotel Revenue

AI analytics is becoming a cornerstone of effective revenue management in the hotel industry.  What it comes down to is data collection.

The potential of AI in collecting data is enormous which is crucial for hospitality. The collection of data is not something brand new and it has been around since the birth of the internet.

However, according to a McKinsey report, it has dramatically been an accelerating trend in the hospitality market with the use of AI tools.

Overcoming Resistance to AI Implementation

As AI continues to evolve and become more popular by the day, it isn’t uncommon to see some resistance to implementation.

You might think, why? Well, there are various reasons as to why an employer might not want to adapt to an AI-powered system.

  • Fear of change: This is a big one, where an employer may fear these new technologies can put them out of a job, or an employer may fear their employees will simply resist AI adoption.
  • Lack of equipment: May play a role in why an employer would refuse implementing AI. Simply put, there aren’t enough computing resources or technical support to back an AI system.
  • Lack of technical skills: The famous saying “I am not tech savvy”. Vast amounts of individuals simply do not have the technical experience to implement such a tool. 
  • Ethical concerns: AI bias and data privacy. 

How can we overcome such an issue? The key to solving such a dilemma is to address job security concerns, implement further employee training and education, and gradually implement these changes while ensuring data privacy and bias mitigation are addressed as these changes make headway. 

Training Staff for AI in Hotels

Getting your staff familiar with AI may be a challenge, but not one impossible to tackle. Introducing new ways of training can be a fun process for everyone involved.

Workshops, collaborative learning, and overall hands-on experiences are great ways to train employees with AI. Many of these workshops can be outsourced to other institutions, returning staff educated on the subject and ready to roll!  

What are the Latest and Upcoming AI Technologies in the Hospitality Industry?

1. Innovative AI Health Tools for the Hospitality Sector

Trends show hospitality services benefit greatly from AI capabilities. As the adoption of artificial intelligence continues to rise, new technologies follow.

Different ways AI can assist in well being in the hospitality industry

AI can help hospitality with the integration of wellness programs, offering dietary tips, closely monitoring potential health risks, and mental health services.

In a post-pandemic world, the hospitality industry is expected to be on top of wellness concerns.

2. IoT (Internet of Things) 

IoT consists of vast amounts of advanced technologies that will improve guest service by further personalizing service. AI is being used to operate these luxuries, such as smart thermostats, smart lighting for daylight harvesting, voice and facial recognition technology, predictive maintenance, and resource consumption management. 

AI solutions to sustainability, personalized guest experiences, contactless services, and updated marketing strategies with the new tech to advertising have led and forecasted a 5.5% CAGR increase in the hotel industry according to Research and Markets.

Compound annual growth rate expectations from 2024 to 2028, artificial intelligence in the hospitality industry

💡Compound annual growth rate expectations from 2024 to 2028.

3. Robot Waiters

Artificial intelligence technologies are still being tested in various areas, one of which happens to be robot waiters. Yes, you read that correctly, robot waiters.

In a time where staff shortages have become a common issue in the industry, implementing AI technologies in food delivery services enhances guest experience with increased time efficiency and delivery accuracy.

These robots would be activated through mobile phone applications where guests may order meals and have them delivered in a contactless fashion. Not only does this improve the guest experience in a post-pandemic world, but it would also solve the short-staff dilemma. 

💡Shining The Spotlight

If you’re thinking about adding these robots as a part of an event organized in your hotel, we think that’s an excellent idea. OTA Sync has organized an event where we had a robot serving drinks to our visitors, and they were delighted!

Banquets are no easy feat, and you will need all the technological back-up you can get. That’s why you can read about our Banquet Feature and see how it can make everything run smoothly.

As artificial intelligence continues to evolve, its impact on hospitality management is expected to grow significantly. Future trends indicate an increased focus on hyper-personalization, where AI algorithms will analyze guest data to create highly tailored experiences.

Research shows that approximately 80% of hotels use, or plan to use, AI and data analytics to help them present guests with personalized offers.  This level of personalization will not only enhance guest satisfaction but also foster loyalty, as guests will feel more connected to the hotel brand.

As AI continues to evolve at the rate it has been, it is expected to see new advanced AI technologies enter the market and continue to outperform the industry’s former ways of business.

Integrating AI Technologies into Hospitality Operations

Integrating AI into hospitality operations requires a strategic approach that considers both the needs of the hotel and the expectations of guests.

This process begins with identifying where the implementation of AI will deliver its benefits the hardest. Whether it’s through AI-powered booking systems, customer service chatbots, or revenue management algorithms, the focus should be on enhancing operational efficiency and guest experiences.

Conclusion 

The use of artificial intelligence in hospitality is trending upwards at a very fast rate and businesses are using AI to better interact with guests at a faster and larger rate, improving revenue management, and streamlining operations.

The power of AI has proven itself day by day with impressive CAGR increases, helping the hospitality business better connect and serve guests efficiently. It can also help hotel operations become sustainable and cost-effective. AI in hotels may be a challenge to integrate.

Training staff to become proficient with AI tools, offering staff full transparency of AI applications, fear of change, and lack of technological equipment are possible challenges that may be faced in the future, but easily overcome.

AI innovations are reshaping the hospitality industry for the better, why not let our AI friends in and give them a chance? 

How OTA Sync Can Help

The solution to save time and increase income is here! With our software comes a reduction in time spent on tedious tasks that would otherwise be done manually, and with that comes an increase in revenue. 

Our 2,000 satisfied users in 17 different countries speak for us. If you manage medium and small hotels, boutique hotels, hostels, guesthouses, and apartments, OTA Sync is the ideal solution.
See what we can do with simple use but effective software:

✅The Property Management System

✅Booking Engine

✅Channel Manager 

✅The Guest App 

📲The mobile app is now available, significantly increasing the time-saving potential.

All of this is aimed at ensuring that guests leave happy and return with the best experience at your hotel. 

🚨Special Offer

Want to stay on top of things and receive special offers and discounts? We’ve got you!

OTA Sync rewards smart hoteliers by giving out special discounts. To receive yours, click HERE!

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